Sell with us

The Wardrobe Refresh Project: Partner with KEELS

A New Life for Your Loved Pieces

Cleaning out your closet? What if those beautiful, high-quality items you no longer wear could be curated, celebrated, and find a new home—all while earning you money?

To keep our collection fresh and exciting, we are constantly looking for partners for our Wardrobe Refresh Project. This is an invitation-only program for individuals with significant, high-quality collections they are ready to part with.

Are We a Perfect Match? Our Ideal Partner

This partnership is designed to be a true collaboration, saving you the immense time and effort of selling items one by one. To see if your collection is a good fit, please review our sourcing requirements.

We are looking for partners who have:

  1. A Significant Collection: You’re looking to sell a large volume at once.
  • Minimum of 100 items (clothing, shoes, and accessories).
  1. Excellent, Ready-to-Sell Condition

Every item must be clean and in excellent condition. This means:

  • No stains, pilling, or odors.
  • No missing buttons, broken zippers, or damage.
  • No repairs needed.
  1. The “Golden Ratio” Mix

Our customers seek a specific, high-quality mix. Your collection of 100+ items should ideally fit this profile:

  • ~30% Designer, Niche and/or Contemporary Brands
    • This includes luxury houses (e.g., Prada, Gucci, Chloé, Celine), contemporary designers (e.g., Ganni, Isabel Marant), and high-end niche labels.
  • ~30% Vintage and/or Natural Fibers
    • Vintage: Authentic pieces from the 2000’s or earlier.
    • Natural Fibers: Timeless, high-quality staples made from silk, cashmere, wool, linen, cotton or other natural fibres.
  • ~30% Premium Mass Market
    • In-demand, high-quality pieces from brands known for their better-quality lines (e.g., COS, & Other Stories, Arket, Zara Premium).

To maintain our curation, we are generally unable to accept:

  • Fast-fashion brands (e.g., Shein, Boohoo, H&M, Primark, etc.)
  • Basic activewear, swimwear, or lingerie.
  • Items with heavy signs of wear or damage.

Why Partner With Us?

  • It’s Effortless: We do all the work. We handle the professional photography, measurements, descriptions, listing, marketing, and customer service.
  • It’s Profitable: You’ll earn a significant return on your wardrobe’s investment without lifting a finger.
  • It’s Sustainable: You’ll be a key part of the circular fashion economy, ensuring your items are loved again rather than ending up in a landfill.

How It Works: A Simple 3-Step Process

  1. Get in Touch: Send us an email at hello@keels.eu. Please include a brief description of your collection, the approximate number of items, and a few group photos to give us a feel for your style and the brands you have.
  2. The Virtual Review: If your collection looks like a match, we’ll schedule a video call to review the items together.
  3. The Partnership: We will agree on the terms (e.g., consignment split or a direct buyout), and we will arrange to take possession of the collection. You can sit back and wait for your payment.

Ready to Refresh?

If you have a wardrobe of 100+ items that fits our profile, we would love to hear from you.

Email us at hello@keels.eu with the subject “Wardrobe Refresh Partner” to start the conversation.

We look forward to collaborating with you!